Archive for the ‘Google Apps’ Category
Interesting elision of the week
Looks like somebody doesn’t want to piss off Cupertino too much. Emphasis added:
Google goes after Microsoft Office with word-of-mouth workplace marketing tools | VentureBeat
Google, the search engine company that recently announced its plans to expand by building a PC operating system to compete with Microsoft Windows, has launched yet another offensive aimed at ousting Microsoft’s other near-monopoly, Microsoft Office. The campaign includes marketing collateral meant to be used by office workers to convince their companies to “Go Google.”
Google Apps, which the company is pushing as a replacement for Microsoft Office and Lotus Notes, is a suite of browser-based tools that replicate and, in some ways, improve upon the most popular office productivity sofware: email, calendar, spreadsheets, text messaging, slide presentations. Google’s apps have nowhere near the feature sets of Microsoft’s versions, but Google is hoping to convince businesses they won’t miss Microsoft’s advantages.
Users access and control Google Apps through their browsers. The apps run in the cloud of Google’s server farms and other computers distributed all over the globe, and can be reached just as easily at home or on the road. “It’s all hosted by Google,” chirps the marketing home page for Google Apps.
But that’s the exact reason many IT staffers are reluctant to support Google Apps within companies. The thought of storing all of a company’s email, spreadsheets and presentations on Google’s website raises the security and privacy antennae on system administrators’ heads. Can Google ensure company documents won’t be stolen or lost? Just look at what happened to Twitter, whose corporate documents were pilfered from outside the company. And what happens when the Internet connection to Google’s servers is slow or down? Google needs to overcome these and other reactions among IT workers to the idea of browser-based tools.
Good morning? Twitter’s corporate documents were stolen from Google Apps with passwords swiped from Twitter execs’ Gmail. This is a story about Google, yes? Why omit that fact? Seems pretty relevant to the story.
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